How to Track ChatGPT, Perplexity and AI Traffic in GA4
AI tools send referral traffic, but GA4 hides it in plain sight. Here is how to find, label and segment ChatGPT, Perplexity and AI traffic in GA4.
Perplexity
ChatGPT vs Perplexity vs Google AI Overviews: Which Drives More Traffic
ChatGPT, Perplexity and Google AI Overviews all send traffic differently. Here is how each works, which drives more, and where to focus first.
How to Appear in Perplexity AI Answers: Step-by-Step Guide
Perplexity answers questions with cited sources, not a list of links. Here is how it chooses those sources and the step-by-step way to appear in them.
What Is GEO? Generative Engine Optimization: The Complete Guide
Generative engine optimization is how you get cited and recommended inside AI answers from ChatGPT, Perplexity and Gemini. Here is what GEO is and how to do it.