Mukesh Prajapat 
Mukesh spent 15 years working across agencies, in-house brands and consulting environments. He has led full-funnel digital marketing for multiple clients across industries, creating and managing marketing and growth systems. He runs Nobody Cares, an agency focused on helping startups and SMEs build marketing operations that are built to last.
LinkedIn
Meta Ads in 2026 reward broad targeting, video creative, and server-side tracking. Narrow interest stacking, boosted posts, and static images have largely stopped working. Here is the full picture for Indian advertisers.
Google AI Overviews cite content that answers questions directly, uses structured formats, and signals genuine expertise. Here is what gets cited in India and what gets skipped, with a checklist you can apply today.
Google Ads in India costs ₹8 to ₹120 per click depending on your industry.
Here is what monthly budgets actually look like, what agencies charge for
management, and the hidden costs most breakdowns leave out.
