Mukesh Prajapat - Founder, Nobody Cares
Mukesh Prajapat
Founder, Nobody Cares

Mukesh spent 15 years working across agencies, in-house brands and consulting environments. He has led full-funnel digital marketing for multiple clients across industries, creating and managing marketing and growth systems. He runs Nobody Cares, an agency focused on helping startups and SMEs build marketing operations that are built to last.

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Articles by Mukesh
Google Ads
Google Ads for Local Businesses in India: Setup That Converts
16 Aug 2026·15 min read
Google Ads
Google Ads Clicks But No Conversions? Here’s the Diagnosis
15 Aug 2026·15 min read
Google Ads
Google Ads Bidding Strategies: Which One to Use When
14 Aug 2026·15 min read
Google Ads
Performance Max vs Search Campaigns: An Honest Comparison
7 Aug 2026·15 min read
Google Ads
Google Ads Quality Score: What It Actually Measures (And What to Ignore)
5 Aug 2026·15 min read
Google Ads
Negative Keywords: The Complete Guide for Indian Advertisers
3 Aug 2026·15 min read
Google Ads
Google Ads Match Types Explained: Which One Should You Default To
1 Aug 2026·15 min read
Google Ads
Google Ads ROI in India: What to Realistically Expect
31 Jul 2026·15 min read
Google Ads
Why Your Google Ads Are Wasting Money in India (And How to Fix It)
29 Jul 2026·15 min read
Google Ads
What’s the Minimum Google Ads Budget That Actually Works in India
28 Jul 2026·14 min read
SEO
Do You Need an llms.txt File?
27 Jul 2026·15 min read
SEO
How AI Overviews Are Changing SEO Traffic in India
25 Jul 2026·15 min read
SEO
Zero-Click Search: What It Means for Your Website Traffic
24 Jul 2026·15 min read
SEO
How to Track ChatGPT, Perplexity and AI Traffic in GA4
23 Jul 2026·15 min read
SEO
Brand Mentions vs Backlinks: What AI Search Engines Care About
22 Jul 2026·15 min read
SEO
FAQ Content Strategy for AI Overviews: How to Structure Your Answers
19 Jul 2026·15 min read
SEO
How to Build Brand Entity Recognition for AI Search
16 Jul 2026·15 min read
SEO
LLM Optimization: How to Make Your Business Visible to AI Models
15 Jul 2026·15 min read
SEO
ChatGPT vs Perplexity vs Google AI Overviews: Which Drives More Traffic
14 Jul 2026·15 min read
SEO
How to Appear in Perplexity AI Answers: Step-by-Step Guide
13 Jul 2026·15 min read
SEO
How to Get Your Brand Cited by ChatGPT in 2026
11 Jul 2026·16 min read
SEO
What Is Google AI Mode (And How to Show Up in It)
10 Jul 2026·15 min read
SEO
What Is GEO? Generative Engine Optimization: The Complete Guide
9 Jul 2026·15 min read
SEO
What Is AEO? Answer Engine Optimization Explained
7 Jul 2026·16 min read
SEO
AEO vs SEO vs GEO: What’s the Difference (And What Actually Matters Now)
7 Jul 2026·17 min read
Web Development
Landing Page vs Website in India: What Does Your Business Actually Need?
2 Jul 2026·17 min read
Branding
Why Your Ads Aren’t Working: The Brand Strategy Indian Businesses Get Wrong
2 Jul 2026·17 min read
Local SEO
What Is Local SEO India and Why Every Indian Business Needs It?
1 Jul 2026·17 min read
Email Marketing
What Is Cold Email Marketing in India? The 2026 B2B Guide.
1 Jul 2026·15 min read
SEO
How to Write SEO Content That Ranks AND Gets AI Citations
21 Jun 2026·15 min read
SEO
E-E-A-T in the Age of AI Search: Why It Matters More Than Ever
21 Jun 2026·16 min read
SEO
How to Write Content That Gets Cited by AI Search Engines
21 Jun 2026·15 min read
SEO
Schema Markup Guide: What It Is, Why It Matters, How to Add It
20 Jun 2026·15 min read
Google Ads
How Much Does Google Ads Management Cost in India?
20 Jun 2026·14 min read
Google Ads
Why Your Google Ads CPC Is Too High (And How to Fix It)
20 Jun 2026·15 min read
Google Ads
How to Audit Your Google Ads Account: Step-by-Step Checklist
1 Jun 2026·17 min read
Meta Ads
Meta Ads Audit Checklist: Find What’s Draining Your Budget
1 Jun 2026·15 min read
Meta Ads
Meta Ads Not Converting? Here’s How to Diagnose the Problem
1 Jun 2026·14 min read
Web Development
How Much Does a Website Cost in India? (Honest Breakdown by Type)
1 Jun 2026·14 min read
Email Marketing
What’s a Good Reply Rate for Cold Email? (B2B Benchmarks India)
31 May 2026·14 min read
SEO
How to Choose an SEO Agency in India (What to Actually Look For)
31 May 2026·15 min read
SEO
How to Audit Your Content for AI Search Readiness
31 May 2026·14 min read
Google Ads
What to Look for When You Hire a Google Ads Expert in India
31 May 2026·13 min read
Local SEO
Google Business Profile: Complete Setup Guide for 2026
25 May 2026·15 min read
Meta Ads
Meta Ads India 2026: What’s Working Now (And What’s Not)
25 May 2026·15 min read
SEO
How to Rank in Google AI Overviews: The India Guide
25 May 2026·18 min read
Google Ads
How Much Do Google Ads Cost in India? (2026 Honest Breakdown)
25 May 2026·15 min read

Google Business Profile: Complete Setup Guide for 2026

Google Business Profile setup India 2026 - complete guide for Indian businesses

Google Business Profile is the most important free tool for local visibility in India. A complete, verified, and optimised profile gets your business into Google Search, Maps, and AI Overviews for local queries. Here is the full setup and optimisation guide for 2026.